Screach at Ubelly’s Critter Awards

Wednesday night saw the first awards ceremony by Microsoft’s Ubelly blog in London.

The awards, named The Critters after the little colourful fellas that adorn Ubelly’s website, celebrated the best of web development in the past year. The nominations were voted on in real time using Screach, allowing attendees to interact and select their winners instantly! You can see the winners here.

The experience that we used within Screach meant that people could view the categories and nominations on digital screens throughout the venue and could interact with the information through the Screach App on their smartphones. Attendees had a limited amount of time to cast their vote as a timer on the digital screen counted down. Once their vote was cast they could see their face pop up at the top of the screen to allow others to know they had interacted and voted.

This was an interesting way to show how Screach can used in live events, it really adds to the excitement of an awards ceremony if attendees are able to interact and influence the outcome in real time.

Where you at The Critters? If so, we’d be interested to hear what you thought about Screach.

Take a look at our shots of the Ubelly experience and our pics from the evening…

The Screach Ubelly experience

The Screach Ubelly experience

The Ubelly voter

The Ubelly voter

Screach at The Critters

Screach at The Critters

The Critters

Screenreach at Thinking Digital Conference

This week we’ve been expanding our minds, meeting some exciting people and showcasing Screach at the Thinking Digital Conference in Gateshead.

We were rocking the stage on Wednesday morning as Paul and David were interviewed by Conference Director Herb Kim about Screach and the future of our product. We are always flitting around the globe to spread the Screach word so we loved taking part in something so cool on our home territory. We ran a Screach Thinking Digital experience where delegates could vote on their favourite speakers. We also had a demo of one of our experiences on the huge conference screen during the interview so that the audience could join in and take part in a multiplayer game – which as you can see, many did.

Paul and David on stage at Thinking Digital Conference

Paul and David on stage at Thinking Digital Conference

Up in the exhibition room the rest of the Screenreach team had an absolute ball showing delegates how Screach works and enjoyed a few games of our Tung Tied experience with them.

We met a lot of interesting people and it was great to get some feedback about Screach too. We obviously love our product and we have an enormous amount of passion for it. If someone at a conference isn’t sure how we work or doesn’t understand how they would use Screach then we definitely want to talk to them. These people usually give us some cool feedback once we show them through the app.

Likewise, the guys that do immediately love it, still have a lot of interesting feedback. When we are running live experiences, like the one we did at Thinking Digital Conference, it’s the perfect opportunity for us to create a conversation about Screach and discover how we can keep making it better. Screach is about creating engaging and interactive experiences, so as a company we have to make sure we are doing that with our users and clients too.

Screach exhibition stand at Thinking Digital

Screach exhibition stand at Thinking Digital


Here are some of the interesting points that were made to us during the conference:

1. When I first open the app, I wasn’t exactly sure where I was supposed to enter the code. Why was this?

We received this comment from some iPhone users. Quite simply, the first version of the app didn’t take you straight to the keypad where you enter your experience’s unique code. We realised this made things a little more confusing than they needed to be! As a result an updated version of Screach is currently under review and should be available any day now. The updated version will take you straight to the keypad so that you can start interacting and enjoying your Screach experience.

2. When Paul and David were on stage, I tried to download the app to interact with the experience on the big screen but I couldn’t download it. Why was this?

Unfortunately, the Thinking Digital wireless at The Sage Gateshead was set to prevent people from downloading. Once we realised that people were having trouble with downloading the app, the very nice people at The Sage removed this restriction which allowed  people to download the app from then on. We hadn’t foreseen this obstacle and hope it didn’t cause too much inconvenience.

3. I like the Thinking Digital content within Screach but I would have liked to have been able to zoom in so that I could have seen it more clearly.

This is a good point. Everyone seemed to think it was handy to have the conference itinerary within the app so perhaps making a zoom mechanism would have made the content even more accessible. There are a couple of issues we have to consider when doing this but we’ll be keeping it in mind and trying to make it happen with future experiences.

4. At first I wasn’t 100% about how Screach worked, it wasn’t until I’d seen a demonstration that I fully understood its benefits

Again, this is an excellent point. The problem that we have experienced with summarising what Screach does, is that its potential is quite vast and there are many different aspects to it. The reason for this is that the app caters not only for users, but for businesses and developers through our open ScreachML language.

We got some great feedback that suggested we create short videos that include demonstrations of the individual experiences. We think this is a great idea and it’s an idea we’ve been toying with. It’s on our ‘to do’ list now.

We will also be looking closely at how we can continue to give the best explanations and demonstrations about Screach. This feedback was really interesting to hear so we’ll certainly be looking into it.

We also received some other pieces of feedback, but these were the main points that we felt were made to us during the conference.


Husam Elfaki interacting with the Screach Thinking Digital experience

Husam Elfaki interacting with the Screach Thinking Digital experience


We received a huge warm response from many people who were very excited by the potential that Screach has and with lots of amazing ideas of their own about how they’d like to integrate Screach into their organisation and company. We’ll be following up all of the interest we received and no doubt you’ll be seeing Screach on a screen near you very soon! Every day at Screenreach is so exciting that we really loved showing you what we’re working on and hearing what you thought – as we said, you’re feedback is very important to us. Thank you!

We’d also like to extend a big thank you to the Thinking Digital Conference for producing such a professional event with some mind-blowing speakers. We found exhibiting at the conference to have real value, as well as being a lot of fun.

If you were at Thinking Digital and you didn’t get a chance to talk to us we’d love to hear your thoughts about Screach.

Win an iPad2 when you play the Screach Thinking Digital Experience

At the end of May, we’ll be speaking and showcasing our exciting Screach App at Thinking Digital Conference 2011.

Screach Thinking Digital experienceWe’re really looking forward to being at the conference and especially revealing our custom made Screach Thinking Digital Experience. It means that for the first time ever, delegates will be able to vote for their favourite speaker from each session in real-time. Not only that, but delegates will be able to see their face and the faces of other delegates on the big screen as they vote from their smartphone. Plus, all delegates that install Screach and cast their vote will be in with the chance of winning an iPad2!

If you’re a delegate, all you have to do is download the Screach App (currently available on iPhone and Android) from your App Store and enter the unique code that we’ll be displaying on our screen at the Screenreach exhibition stand and on posters around the conference venues. Come and check it out, interact, and see your and others’ votes update in real-time. Once you install the Screach Thinking Digital experience you can also view the itinerary for the whole event through your smartphone too.

Screach Thinking Digital ExperienceWe’ll also be showcasing examples of our other experiences so pay us a visit at our exhibition stand, we’ll be happy to show you how it works.

On top of all this, we’ll be soaking up some of the inspiring conference talks that take place on 25th and 26th May. Thinking Digital is a conference that grows and delivers every year so we certainly aren’t disappointed with this year’s line-up, take a look here.

Personally, we’re very excited for Wolfram Alpha genius Conrad Wolfram, Tan Le who is the Co-Founder of neuro-engineering company, Emotiv, and Nancy Duarte who is Founder of Duarte Design – one of the world’s foremost authorities on presentation design and development.

If you’re going to be at Thinking Digital Conference then keep an eye out for the Screenreach team. We’ll be wearing our blue Screach T-shirts, come and say hi and check out our ‘experiences’. Drop us a tweet if you’d like to meet up with us, you can get us at @screenreach or at @screachapp.

We’ll be putting loads of cool content on our blog from our time at the conference too.

Meet the team!

As we’re enjoying some pretty exciting times at Screenreach and constantly growing, we thought it would be nice to give you a proper introduction to this expanding team of ours. Plus, we’re going to talking to you a lot through this blog so we thought it would be nice for you to get to us know us a little bit more, and give us a chance to show off our cool avatars.

So here goes…

Paul Rawlings


Paul Rawlings is our CEO and Founder. He is the top dog, head honcho, creator of all things geek. He loves burgers and is very, very clever. Even at such a young(ish) age, he’s already owned and run several businesses, including Twe2 and Tweba.

Sam Morton


Sam Morton is our COO and Founder. He oversees everything on the operations side of the business, working with new clients and ensuring Screach delivers an excellent service. He has a beard (to hide his sweet baby face) and lives next door to a castle.

Robyn Lingard


Robyn Lingard is our Head of Operations. She is in charge of keeping Screach running smoothly day to day, so her tasks vary widely, from testing the app, to managing our social community and liaising with clients. She adores cioccolata calda and dancing like Napoleon Dynamite.

Dave Potts


Dave Potts is our King of Design. Dave creates all of the pretty content for Screach, including Screach himself. He’s also become a master of ScreachML and is thinking about adding ‘Developer’ to his title. In addition to his technical prowess, Dave is a DJ and mixes beats and tunes across our fair city.

Scott Ireland


Scott Ireland is our Design Wizard. He creates cool experiences that blow us away and allow us to play games all day long, all in the name of ‘testing’. He’s might seem like a quiet guy, but his silence usually means he’s creating a absolute design masterpiece. He also drinks coffee from the biggest mug you’ve ever seen.

David Challener


David Challener is our .NET Ace. He is in charge of ensuring the site works in harmony with the app and encourages more people to get involved creating their own experiences and challenges within the web portal. He is very sporty and can even juggle fire.

Sarah Athey


Sarah Athey is our Social Marketing Guru. She spends her days nurturing our social communities, organising our press activity and blogging about our lives here at Screenreach. She also bakes a mean cake and always has her best ideas during her daily afternoon tea break.

Bob Morton


Bob Morton is our Financial Director. He oversees all of the finance side of things within Screach and keeps us on track with the important stuff. He enjoys a good bacon sandwich and looks a little bit like Joss Ackland in Lethal Weapon 2.

John Simpson


John Simpson is our Accountant. He looks after the company dosh on a day-to-day basis, forming the other half of the TFA (Two Fat Accountants) with Bob. Like Bob, he’s a real foodie, with curry always top of the list.


This isn’t quite everyone, this week we also welcomed Peter Bull as our Windows 7 Phone App whiz. Peter will be developing the app as we prepare to launch Screach on our third smartphone platform.

So that’s us! More exciting team members to come soon!

Quote of the Week: The Importance of Content

Let’s top off the week with some words of wisdom…

Whether you are a brand, product, service, or a company that has information to share, digital signage gives you the ability to engage the viewer with your message in ways no other medium can.”

Our Quote of the Week comes from a great article we read over at Experiate. The article itself, discusses how digital signage needs to be accompanied by engaging and unique content to be truly successful. It’s a cool article looking at the four principles of great content.

Check out the full article, ‘Why Content Is So Important‘ by Paul Flanigan. Give @PaulFlanigan a little follow on Twitter too for more wise words. Enjoy.

This is so cool – 125 years of Coca Cola

The coolest thing we’ve seen this week, is without a doubt Coca Cola’s 3D digital signage campaign to celebrate the soft drink’s 125th birthday.

For those of you that missed it, Coca Cola is displaying the world’s largest building illumination directly on to its headquarters’ tower in Atlanta. The illumination itself is awesome, you will not be able to watch this without having a sudden craving for an icy cold glass of coke.

The building, which is 402 feet high, was canvassed in scrim and the projection was displayed on all four sides of the tower. The design and projection were created and executed by the geniuses at Obscura Digital. Here at Screenreach we are keen followers of Obscura, they create projections that are seriously visually tantilising, check out their projection on Sydney Opera House.

The projection includes imagery from Coca Cola’s advertising campaigns from the year of their inception in 1886 all the way to present day. The display is being projected every Thursday, Friday and Saturday evening throughout May and even more excitingly, consumers who upload their favourite Coca Cola photos to the Facebook Fan Page could be in with the chance of having their picture included in the show.

This kind of digital projection excites us a great deal. The possibilities for making displays like this interactive to the masses are literally endless.  The celebration of Coca Cola’s birthday continues on its website with facts from its history, the option to vote on your favourite of its famous TV adverts, and the chance to buy merchandise.

It would be awesome to tie in these web extras and the Atlanta projection using Screach technology. Using a code displayed on the screen you could interact with all of the online content, cast your vote in one simple step, and buy merchandise all whilst enjoying the evening display at Coca Cola HQ. What better way to celebrate your 125th birthday then by integrating all of these amazing technologies into one hugely interactive and visual campaign for your loyal customers?

Happy Birthday Coca Cola – and well done to Obscura Digital for excelling once again.

Check Us Out at a Conference Near You

As we continue to spread the good Screach word, our pilgrimage will take us to London and Berlin next week.

CEO, Paul Rawlings and CSO, David Weinfeld will be heading down to London for Screenmedia Expo 2011, from Tuesday 17 – Wednesday 18 May, where they’ll be taking to the stage to talk about our Screach App and, rather excitingly, announcing some big news for Screenreach. If you’re going to be at the Expo then check us out, we’ll be exhibiting a range of the Screach ‘experiences’ at stand C43 in Theatre Two. Come see us, but we warn you, prepare to be blown away by what you see.

While Paul is in the Big Smoke, our second in command, Sam Morton will be heading to Berlin for  Next 11 Conference where he will be hearing from some awesome global speakers and having his say on stage too. Sam will be speaking just after lunch on Tuesday 17 May.

If you’re going to be at Screenmedia Expo or Next 11 next week then come and say hello, we’re a friendly bunch.

On Thursday 19 May we will be back in the North East for The Entrepreneur’s Forum’s annual conference, The Land of Opportunity.  We’re very excited to be at this conference which celebrates eight years of The Entrepreneur’s Forum. It’s a fantastic network set up by a group of leading North East business people, one of whom was our very own board member and investor, Tom Maxfield.

Paul and Sam will be on stage at The Land of Opportunity at 2pm. Speakers at the conference also include the likes of Simon Calver, CEO of LoveFilm, and Sarah Willingham, leading high street food and leisure industry entrepreneur. It’s going to be a day jam-packed with inspiration.

Attending industry conferences brings a lot of value to us and it’s awesome to get out there and meet other people who are as passionate and excited about the future of technology as we are.

If you’re going to be attending any of these conferences then get in touch, you can catch up with us on Twitter:

CEO, Paul Rawlings: @prawlings
COO, Sam Morton: @SamJMorton
CSO, David Weinfeld: @DavidWeinfeld

How Audi Could Have Made Their Latest Digital Signage Campaign Even Better

During our regular perusal of news from the world of digital signage we came across an interesting story about Audi’s latest digital signage campaign.

The campaign has been set up to launch Audi’s new A7 Coupe and is currently being showcased on one of the most desirable digital screens in the world in Times Square, New York. The campaign focuses on the new product’s ‘bold design’ and continues the theme by nominating seven locations in New York that Audi believe demonstrate ‘bold design’.

The ideas is that passers-by can ‘check-in’ to the screen through Facebook Places or Foursquare and have their profile picture displayed, they don’t receive any discounts but they do get to see their face on the big screen. They can also access a mini guide to the city’s ‘bold design’ locations, via a QR Code or SMS, to find out more information about them, or how to find them.

Finally, users can nominate their own examples of ‘bold design’ via Twitter using the hashtag #bolddesign. The campaign is a step in the right direction to begin interacting with users but we can’t help but notice that a lot more could have been done and the campaign could have been much more effective using ScreachML.

Firstly, Audi could have used a platform that would have maximised on interactions. As it stands, the process for interacting seems a little fragmented. To enjoy the full experience that Audi are selling you need to use either Facebook Places or Foursquare (for checking in), Twitter (to nominate your own bold designs) and either a QR Code or SMS to access the mini guide. Wouldn’t so many different platforms discourage passers-by from interacting with the full experience, with them instead perhaps just indulging in one or two of the experiences?

The experience with the most potential for interaction is the #bolddesign nominations on Twitter. However, on inspection of the hash tag, it’s been used a mere 14 times (some of which is @audi). Is Twitter the best platform for this kind of interaction? Surely the best way to maximise on Twitter would be to shown a live stream of the hashtag on the big screen? According to an eMarketer campaign published in February 2011, only 8.7% of Americans are on Twitter – the number that are active users could be even less.

Our ScreachML allows content designers, creatives and developers to create interactive content where a user can control the content using their smartphone with ease. Even someone with the most basic technical knowledge can quickly get started and begin to create interactive experiences with digital screens. We provide the tools and the way for the user to access the content, allowing them to put the technology to best use.

Using ScreachML, Audi could create their own personalised app that allows users to interact with their digital signage campaign using their smartphone. Using Screach’s various ‘experiences’, or even building more of their own, Audi could amalgamate all of the different aspects of this campaign into one simple and effective app.

Using Screach, passers-by could ‘check-in’ and see their face on the big screen – and why not reward them for doing so? They could vote on their favourite of Audi’s bold design locations and even nominate and vote on each other’s suggestions  in real time.  According to data released by the Nielsen Company in December 2010, almost 30% of Americans own a smartphone, almost four times the amount using Twitter.

All that passers-by would need to do would be to download the app for free, enter a unique code and begin interacting with all of Audi’s campaign content. Screach pulls through their profile image from Facebook so they don’t even have to upload an image. Not only that but they could also interact with each other, how awesome would it be for Audi to incorporate a game into their campaign? Users could play an Audi A7 racing game, or similar, against each other on the 15,000 square foot screen for all to see in Times Square. It would be an excellent chance for Audi to showcase their new product and would give users a chance to directly interact with that product. The leader board could be available for all to see and the overall winner could receive gifts, discounts or even better, an Audi A7 Coupe.

With an estimated 1.6 million people walking through Times Square every day, and 30% of them using smartphones, Audi could potentially interact with around 480,000 people each day. Not only that, but using the Screach App they’d be able to profile each interaction to find out more about their consumers.

Using ScreachML to create their own fully branded app would allow passers-by to interact with each aspect of their digital signage campaign with one simple step. People in Times Square are on the move, make it quick and easy for them to be a part of the campaign.

What do you think about Audi’s campaign? What do you think of our suggestions for improvement?

The Screach Hall of Fame

Jimmy Saville is a Screacher - are you?

Jimmy Saville is a Screacher - are you?

As the Screach word begins to spread we’ll be bringing you the ‘Screach Hall of Fame’ where we show you some famous Screachers.

It’s just a little fun to see who is using Screach in the world of the rich and famous. First up is none other than TV and radio legend Jimmy Saville! We personally can’t think of anyone better to kick start the trend. Check Jimmy out in this picture doing the Screach sign.

If you’re yet to become a Screacher then the app is available on iPhone and Android with Blackberry and Windows Phone to follow shortly.

There’ll be more Hall of Fame Screachers coming soon!


Marketing Coordinator joins Screenreach

Sarah joins Screenreach

Here I am doing a cheesy Screach pose

Hi, I’m Sarah Athey and I’m the new Marketing Coordinator at Screenreach. I’ve just joined the team this week so I wanted to say a big hello and introduce myself.

I’ve joined Screenreach from an organisation called Codeworks where I managed the communications, web content and social media for projects such as Thinking Digital Conference, Codeworks Connect and GameHorizon Conference. I had a lot of fun working there but over the last few months I kept hearing about this company called Screenreach everywhere I went!

The more I read about Screenreach the more excited I became at the work they were doing. Their product, the Screach app, is a unique interactive digital media platform that allows anyone to create real time, two way interactive experiences between a smart device and any content on any screen, or just within the mobile itself. Once I watched some of their demo videos I realised just how awesome Screach was and I literally couldn’t conceive where the possibilities would end with this product.

I’d had some previous contact with Paul Rawlings, the Screenreach CEO, so I thought what the hell, I’m going to drop him an email and tell him more about myself. I sent over some information about myself and before I knew it was chatting to Paul and COO Sam Morton about their company and the Screach app. We all seemed to get pretty fired up about it and share the same ideas and motivation so I was thrilled when they offered me this Marketing Coordinator position.

I’m now busy enjoying my first week at Screenreach and I’m feeling pretty proud to be part of such an exciting start-up.  They are a fantastically talented team with some super exciting plans in the pipeline!

My first task is to start bringing you some awesome content via this blog. I’ll be writing about our life as a start-up, our product, the team, giving you our thoughts and opinions on the latest industry news and much more. If there’s anything you’d like us to include or that you’d like to know about then please tell us. Let us know if there’s something you don’t like too, it’s the only way we’ll be able to make it better.