Summer of Screach’s first winner!

Summer of Screach with Real Radio North EastOur first Summer of Screach winner was the lucky Nicola Ellis! Listen to Nicola live on air as she accepts her £500 winnings.

Today is the second day of the Summer of Screach competition on Real Radio North East. Tune in from 10am – 1pm to be in with a chance of winning £500 and receive instant vouchers to your Screach app. Simply download Screach to your smartphone then enter the code you hear on Real Radio!

Save with Screach retailers

If you’re shopping in Newcastle then keep your eyes peeled for our Save with Screach posters. Each one has unique code that when entered into your Screach app will automatically deliver you a discount voucher for that store straight to your phone.

Here’s a list of participating retailers and venues and Newcastle – look out for the Save with Screach poster in their window!

Ann Summers – Grainger St
Aruba Beauty Clinic
Ask -The Gate
Baguette Express – St Mary’s Place
Barkollo
Burton – St Andrew’s Way
Castle Galleries
Castle Keep
City Crew Male Grooming
Elle Tanning & Beauty
Empire Cinema – The Gate
Feet Sensations
Flatcaps Coffee
Foot Love
Frankie and Benny’s – The Gate
G Casino
Green Market Cobbler
Indulgence Tanning & Beauty
Kaffeccinos
Life Science Centre
Lloyds No 1 Bar – The Quayside
Mark Toney – Percy St
McDonalds – Northumberland St
Metro Radio Arena
Mystic Nails
Nice and Naughty
Nino’s The Gate
Noosh Restaurant
Opera Piano Bar and Lounge – The Gate
Piccolino – Trinity Gardens
Pizza Hut – Grainger Street
Pizza Hut – The Gate
Prima Ristorante Pizzeria
Richard Sinton Jewellers
Saints
Sassoon Salon
Secco Ristorante Salentino
Sez Beauty
sk:in
Star Stitch Alternations
Stateside Diner
The Spice Cube – The Gate
The Unit Gym
The Vermont Hotel – The Castle Garth
Ticinos
Tilleys Bar
Tyneside Cinema
Uno’s Restaurant
West Coast Grill
Y Salon

For much information and more offers take at look at Newcastle’s NE1.

Make summer holiday savings with Screach!

Fancy receiving instant rewards and being in with the chance of winning £500? Of course you do! From today, Real Radio North East is running Summer of Screach where you can do exactly that.

All you have to do is download the free Screach app, connect through Facebook when prompted, enter the secret code that you’ll hear revealed on Real Radio from 10am – 1pm, and then enter your details. You’ll instantly receive a discount voucher to be redeemed at high street outlets and day excursions across the region, and be entered into a prize draw for £500.

You’ll be able to hear Real Radio’s mid-morning presenters talking about the Summer of Screach  and they’ll even be calling the lucky winner live on air to tell them the good news! Here’s what you need to listen out for.

Look out for these Save with Screach posters in Newcastle City Centre

Look out for these Save with Screach posters in Newcastle City Centre

The competition will be taking place Monday to Friday from 25th July until 5th August with voucher giveaways and £500 up for grabs each day.

Alongside the competition, you can also use Screach when you spot a Save with Screach poster at stores in Newcastle City Centre. If you pass a shop with the Save with Screach poster then enter the code into your Screach app and again you’ll receive money saving vouchers instantly.

We’re sure you’ll enjoy these two experiences – they’re guaranteed to save you money and get you some great offers just in time for the summer holidays. You can also take a picture of yourself enjoying either Save with Screach or Summer of Screach and we’ll send you a free Screach t-shirt!

Enjoy!

Screenreach Partner With GMG Radio

Today sees the launch of an exciting new partnership between Screenreach and GMG Radio.

We’ve partnered with GMG to deliver a radio first, allowing their listeners to interact with Real Radio North East’s live show through their smartphones. Listeners will be able to enter the code they hear during the mid morning show straight into their Screach app and instantly be rewarded with a discount voucher and entered into a prize draw for £500. The competition, called Summer of Screach, launches today to mark the first day of the school summer holidays.

The partnership is a fantastic move us for us here at Screenreach as the GMG competition marks our first move into the broadcast industry. The competition will be taking place every week day until Friday 5 August.

You can listen to Real Radio from 10am -1pm each week day to take part in Summer of Screach with the winner of the £500 being called live on air. Tune into Real Radio North to listen live.

Free T-shirts and high street vouchers when you send us your pictures!

Screach loves you

Screach is all about rewarding you lovely Screachers* for taking part in fun and exciting experiences, so we’re bringing you Super Screacher to let you get even more freebies!

All you have to do is send us a picture of you playing with a Screach experience. To say thank you, everyone that plays with one of our experiences and sends us a picture of them doing so will receive a Screach T-shirt as a gift from us! You’ll then automatically go into a prize draw and at the end of each month a winner will be selected at random and rewarded with £20 worth of high street vouchers!

We love Screach, and as it’s a new product we know that every Screacher out there is super valuable to us. Super Screacher lets us say a big thank you in a fun and rewarding way – because that’s what we are all about.

You can send us your picture whichever way suits you best – you can email us, tweet us, or tag our Screach group in your picture on Facebook.  Just send the image and tag it with #SuperScreacher. We look forward to seeing your pictures!

* A Screacher is one of the lovely people that has downloaded the free Screach app and likes to interact with Screach experiences!

TV prize to be won through Screach at Fenwick

You can receive discount vouchers and go into a prize draw for a top of the range TV with the latest Screach experience!

Fenwick department store in Newcastle is using Screach to let users get their face on one of three TV screens in their famous window display. You’ll go straight into a prize draw to win one of the TVs in the display when you enter your email address.

Simply download the free Screach app if you haven’t already, enter code 310,connect through Facebook to go into the draw.

We hope you enjoy this latest offering from Screach and Fenwick, you can see pictures from Fenwick’s Northumberland Street store below…

Our Screachettes were on site for the launch on the new window display

Our Screachettes were on site for the launch on the new window display

A Fenwick shopper stops to interact through Screach

A Fenwick shopper stops to interact through Screach

Can Screach help your charitable organisation?

Robyn LingardHi, I’m Robyn and I’m Head of Operations at Screenreach. As well as being responsible for many different day-to-day tasks, one thing I’m really passionate about is making a company commitment to giving something back to the community – let me tell you more…

Ever since joining Screenreach last summer, one thing Paul, our CEO, and I have talked about is our hope of one day setting up the Screach Foundation. We were inspired by the Salesforce Foundation model, which works on the premise of investing 1% time, 1% product and 1% equity to support organisations that are working to make our world a better place. It really struck a chord – what a brilliantly simple approach to looking beyond our own bubble to try and make a difference to communities that need our help.

Now you may be asking how a start-up in their first year of business can afford to give to charity, and you’d be right on an equity front – we’re not yet in that position; but beyond money, one thing we can offer is our time and product. We’re enjoying rapid growth in the number of team members at Screenreach and a crucial part of that progress is developing a culture where everyone is keen to get involved – we are a team eager to get on board with fun, worthwhile projects that will help communities beyond the four walls of our office.

When it comes to our product, Screach is a powerful tool that can be used in many ways and we’re already in discussions with different charities and community projects about how they can utilise the platform to add a new dynamic to their campaigns and events. One of our objectives on this front is to develop a screach experience to offer on doohgood.com – this fantastic service seeks to coordinate the development and distribution of public service ads, to help raise funds and sustain awareness for the victims of disasters around the world. Content developers upload their media to the site, which is then selected by DOOH networks and included in their rotations across the globe – all at no cost, with the intention of stimulating public giving. Our CSO, David Weinfeld, has been involved with doohgood since its inception.

David told us: “DOOHGood is an amazing initiative supported by countless people and companies across our industry. It is a testament to DOOH how quickly and effectively we were able to create and distribute content to support Japanese tsunami relief.

The work of DOOHGood is expanding with the support of the DPAA and other organizations throughout the DOOH media sector. It’s an effort that continues to gain momentum through the collaborative work of many to use the power of DOOH to raise awareness for great causes.”

So now we’re starting to formalise our vision and build a plan, the next step is to find projects that could benefit from the power of our people! Do you know of any charities or community groups in the North East of England looking for a team of volunteers to help with a project? Do you have a campaign that would benefit from the integration of Screach? Our search is on and we’d love to hear from you! Get in touch – we want to make a difference.

Can Screach help your charitable organisation?

Robyn LingardHi, I’m Robyn and I’m Head of Operations at Screenreach. As well as being responsible for many different day-to-day tasks, one thing I’m really passionate about is making a company commitment to giving something back to the community – let me tell you more…

Ever since joining Screenreach last summer, one thing Paul, our CEO, and I have talked about is our hope of one day setting up the Screach Foundation. We were inspired by the Salesforce Foundation model, which works on the premise of investing 1% time, 1% product and 1% equity to support organisations that are working to make our world a better place. It really struck a chord – what a brilliantly simple approach to looking beyond our own bubble to try and make a difference to communities that need our help.

Now you may be asking how a start-up in their first year of business can afford to give to charity, and you’d be right on an equity front – we’re not yet in that position; but beyond money, one thing we can offer is our time and product. We’re enjoying rapid growth in the number of team members at Screenreach and a crucial part of that progress is developing a culture where everyone is keen to get involved – we are a team eager to get on board with fun, worthwhile projects that will help communities beyond the four walls of our office.

When it comes to our product, Screach is a powerful tool that can be used in many ways and we’re already in discussions with different charities and community projects about how they can utilise the platform to add a new dynamic to their campaigns and events. One of our objectives on this front is to develop a screach experience to offer on doohgood.com – this fantastic service seeks to coordinate the development and distribution of public service ads, to help raise funds and sustain awareness for the victims of disasters around the world. Content developers upload their media to the site, which is then selected by DOOH networks and included in their rotations across the globe – all at no cost, with the intention of stimulating public giving. Our CSO, David Weinfeld, has been involved with doohgood since its inception.

David told us: “DOOHGood is an amazing initiative supported by countless people and companies across our industry. It is a testament to DOOH how quickly and effectively we were able to create and distribute content to support Japanese tsunami relief.

The work of DOOHGood is expanding with the support of the DPAA and other organizations throughout the DOOH media sector. It’s an effort that continues to gain momentum through the collaborative work of many to use the power of DOOH to raise awareness for great causes.”

So now we’re starting to formalise our vision and build a plan, the next step is to find projects that could benefit from the power of our people! Do you know of any charities or community groups in the North East of England looking for a team of volunteers to help with a project? Do you have a campaign that would benefit from the integration of Screach? Our search is on and we’d love to hear from you! Get in touch – we want to make a difference.

Our lead designer chats about the new version of the Screach API

Dave Potts

 

This is my first contribution to the Screenreach blog so I thought I’d kick start us off with an insight into the new version of the Screach API that I’ve been working on and the new features I’ve integrated. Here we go…

 

Multiscreen experiences:

Until this point each experience you created would have been given a unique code and could only run on one screen.  With the new API, you can create one experience and run it across numerous locations around the world, or even in different parts of the same venue.

This means that Screach can now deliver multi-player games in multiple locations, bringing a whole new level to Screach’s social gaming capabilities. It means for example, that huge brands such as McDonalds, Coco Cola, basically any you can think of, could run worldwide digital-out-of-home marketing campaigns that include social gaming, and have consumers in New York, London, Paris or Tokyo all playing against each other in the same game to win vouchers and rewards.

It’s a really exciting feature with a lot of possibilities. Obviously, organisations such as Playstation and XBox enabled multi-location social gaming a long time ago, so this aspect isn’t a new development – the exciting bit is that previously not everyone had their own controller. As Screach turns your smart device into a controller, every smart phone user in the world now has the power to do this.

Error Reporting:

Next up I’ve been focusing on improving the way that the API troubleshoots problems. Previously, if there was a problem you’d only see one message saying that the connect code was incorrect, regardless of whether that was the problem or not.

I’ve been working to make the API smarter so that it can start identifying issues and begin fixing itself. One difficulty that arises from enabling the multi-screen experiences is the question of what happens if one computer disconnects while the others are running? What happens to the instances if the master connection disconnects? As a result, I’ve set it up for the master to keep telling the instances that he’s still there and working away. If the instances don’t hear anything for 60 seconds they’ll try to reconnect. Previously the master wouldn’t know if it had disconnected from the internet, but now it identifies that it has and tries to reconnect. It can also send an email to an administrator to inform them of the problem.

Before, if the master disconnected then everyone got kicked out of the experience but with the new API the instances are smart enough to know that one of them needs to now become the master. It means that the API can fix almost all of the problems it might come across on its own.

New Interface:

The final significant change is the new interface. With the new API you can both generate your own graphics and make it look the way you want, or we can create the logic for you and you can use our Screach graphics.

We’ve also changed the log-in feature so that you now have the option to include a tutorial video in your experience to allow your consumers to learn more about how they can interact. You can select whether you want the video to show and how often you want it to appear.

We have significantly improved reporting in the new version of the API, which means that you can literally see everything that has happened since the application began running, allowing you to see information such as how many people are interacting, when they are interacting, and any problems occurring, in real time.  This allows you to assess your experience as you go along to identify trends and issues.

The new version of the API is available today. If you want to find out more about it or if you’re interested in creating your own experience then get in touch, I’ll be more than happy to talk it through it with you.

Any feedback or thoughts on the new features would be greatly appreciated too.

You can click on the images below to see what the new API will look like…

 

Team Member Profile: Mark Catterall

We had a little chat with Mark Catterall, who recently joined us at Screenreach, to find out more about why he loves Screach and what he’s going to bring to the team! Mark is our Head of Digital-Out-Of-Home Business Development.
Mark Catterall

Welcome to the team! Why did you decide to join Screenreach?

Sometimes things come along in life that make you think “this is a game changer”, Screach was one of those for me.  Innovation has the power to change the way we live our lives and I truly believe the Screach product can change the way we consume & interact with media and I want to do my part do ensure that vision is realised.

Tell us a bit about your professional background?

I have worked in the media sector for the last six years, most recently as Sales & Marketing Director for non-traditional Media specialist Kong Media. My shared passion with Kong M.D Ross Barrett, was for creating new and exciting ways to reach the audience by either helping to make traditional media channels work harder or by creating bespoke campaigns which ensured the message was seen like never before. As a result, Kong grew from being a small start-up business three years ago to becoming an established thought leader in doing things differently in the Out-of-Home sector.

Prior to that, I spent three successful years with CBS Outdoor, the market leaders providing in-transport advertising. I delivered growth on both new and existing business across portfolios in Central Scotland and the North East of England.

What plans do you have for Screach?

My plan is for Screach to be seen as the name for interactivity in the Out-of-Home sector. Having already engaged with key players in this space, we have some exciting projects on course which will make the whole sector sit up and pay attention. My vision would be for Screach to become a stable part of consumer’s media diet and be a valuable tool for consumers to enjoy richer, more rewarding experiences with media.

Your focus is on digital-out-of-home, which companies in this industry do you admire?

I admire the challenger brands in the industry who are maximising the flexibility and connectivity of Digital Outdoor to deliver a far more engaging, relevant, and targeted output to the consumer. Companies like Ocean and Eye have shown they have the flexibility to provide brands with the opportunity to innovate on their portfolio, while companies like ATM-Ad and Digicom are providing the scale on the national level to allow DOOH to become a realistic competitor to traditional advertising channels like print.

If you could integrate Screach into any brand in the world, which would it be and why?

Irn Bru. I am from Scotland, need i say more!

What has been the greatest achievement in your career to date?

I had fantastic success while at outdoor media company CBS Outdoor, I was nominated for ‘One to Watch’ and ‘Smart Award’ in 2006, was part of ‘Team of the Year’ 2007, and was awarded ‘Direct Sales Person of the Year’ in 2007.