Last week’s episode of Dispatches got us thinking about polling…
The first names on the credits had barely started sliding to the top of the screen when the voiceover kicked in.
Seconds after Dispatches presenter Jon Snow’s last piece to camera, viewers were told that 77% of the programme’s app users didn’t trust their bank. It was a question that had only been asked for the first time a half hour earlier, and that figure was changing in real-time as new responses came in.
That’s the beauty of second screen polling. Using the second screen Dispatches app, users can find out more about the subject they’re watching, and respond to polls. Those results can be viewed in real time.
There are a truckload of ways you could use this sort of feature. Screach has already partnered with Newcastle United to offer man-of-the-match voting during a game, and TV presenters could potentially find out within seconds what the public thinks of the last thing their guest said.
Ahead of the latest Dispatches show, entitled Do You Trust Your Bank?, presenter Jon Snow took to Twitter to kick off the buzz under the hashtag #snowbank. To get more information on what people thought, the programme makers also did a YouGov poll. However, it also road-tested the features of its Dispatches app, which has been developed by Screach as part of a contract with film and TV company Standing Stone. This gave it the chance to ask viewers to pass on their opinions instantly while the show was airing.
So does this represent an evolution in opinion-gathering, or simply a different approach? Of course, there are benefits to both methods, so we decided to put together this infographic to weigh up the pros and cons…