Wi no wifi?

Everyone remembers the first time they saw their favourite team’s stadium with their own eyes.

For me, it came a few weeks ago. After more than 20 years as a San Francisco 49ers fan, I finally climbed the steps to a seat in the team’s famous Candlestick Park home.

From these seats, fans had cheered on the heroes of my youth. They’d witnessed the drops, scores, wins, losses, and guzzled down the hotdogs and churros that seemed to pass by in large cooler bags every five seconds.

I’d shared many of these moments with them, glued to my TV. For the first time, I was part of the crowd. And I did what any overwhelmed fan would do when they’ve finally made it onto hallowed, historic ground.

I spent 45 minutes trying to check in on Foursquare.

A day at AdMonsters Screens

It’s always good to try and do something a little different on a Monday morning, so we kicked off our week with a trip to London for the AdMonsters Screens conference.

The nice folk at AdMonsters invited us to put together a panel during their morning session. Screach founder Paul Rawlings joined Mike Hemmings of Amscreen and Rob Edwards of Bauer Media to discuss interesting ways to use screens to engage with consumers.

You are here: Why “Social, Local, Mobile” rocks


They call it “social, local, mobile” (or SoLoMo if they’re really trying to annoy you).

It’s an important concept that technology companies and brands should be thinking about, and if you’re not doing it, you’ll be left behind.

Hang on…

This sounds like high school all over again. And, y’know what, the world didn’t end because I didn’t wear skinny jeans or a pork pie hat when it was fashionable.