Paul Rawlings is a lucky ********

Picture by Todd Jones Photography, used under Creative Commons

Picture by Todd Jones Photography, used under Creative Commons

We’ve all grown to love the creative weather here in the North East of England.

It’s exciting to wake up asking yourself questions, such as: “Does this dress look good drenched in rainwater?”, “Will I need to wear a crash helmet in case a random sky-splodge of snow slops down on my head while I’m out getting lunch?” and “How the hell do those people manage to go out on the Bigg Market wearing that little?”.

But we’ve got to admit a slight twinge of jealousy when we glance over to our CEO Paul Rawlings’ desk this week.

Paul jetted off to California at the weekend to spend quality time at Innovation Forum Los Angeles. It’s a two-day event co-hosted by the Founders Forum, in association with UK Trade & Investment and companies such as Universal Music Group.

A Screachy Christmas Story

It’s closing in on Christmas. You know what that means.

Tinsel. Presents. The same eight songs again and again. Festive drinks and nuclear hangovers. And, of course, that special moment when companies get all wistful and start reminiscing about all they’ve done in the last 12 months.

Are you sitting comfortably? Then we’ll begin.

story

What we learned about second screen from a national TV pilot

People say second screen is an awesome opportunity. Some even say it’s the future. But there’s no handbook out there on how to do it right.

This year, we developed a second-screen app for popular documentary show Dispatches as part of a 26-episode pilot with Channel 4 and production company Standing Stone. It was an interesting experience, and was even nominated for a British  Journalism Award.

Here are a few of the things we learned from the experience.

Wi no wifi?

Everyone remembers the first time they saw their favourite team’s stadium with their own eyes.

For me, it came a few weeks ago. After more than 20 years as a San Francisco 49ers fan, I finally climbed the steps to a seat in the team’s famous Candlestick Park home.

From these seats, fans had cheered on the heroes of my youth. They’d witnessed the drops, scores, wins, losses, and guzzled down the hotdogs and churros that seemed to pass by in large cooler bags every five seconds.

I’d shared many of these moments with them, glued to my TV. For the first time, I was part of the crowd. And I did what any overwhelmed fan would do when they’ve finally made it onto hallowed, historic ground.

I spent 45 minutes trying to check in on Foursquare.

A day at AdMonsters Screens

It’s always good to try and do something a little different on a Monday morning, so we kicked off our week with a trip to London for the AdMonsters Screens conference.

The nice folk at AdMonsters invited us to put together a panel during their morning session. Screach founder Paul Rawlings joined Mike Hemmings of Amscreen and Rob Edwards of Bauer Media to discuss interesting ways to use screens to engage with consumers.

You are here: Why “Social, Local, Mobile” rocks

 

They call it “social, local, mobile” (or SoLoMo if they’re really trying to annoy you).

It’s an important concept that technology companies and brands should be thinking about, and if you’re not doing it, you’ll be left behind.

Hang on…

This sounds like high school all over again. And, y’know what, the world didn’t end because I didn’t wear skinny jeans or a pork pie hat when it was fashionable.