Introducing Version 3.3

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If you’ve updated your phone apps in the last few days, you might have noticed that Screach has undergone a bit of a makeover…

Screach3.3Screach version 3.3 is now available for iPhone and Android, and we’ve been focusing on making it as simple as possible for Screach users to get stuck into some fun experiences, whether they’re on the bus, at home or in a pub.

Screach’s chief technology officer David Challener says:

“We’ve made some changes to the interface, and the main purpose has been to simplify it down to some core features. We’ve made the app very simple so that people can get an idea of what it is straight away. The profile page is much clearer, we’ve redesigned the offers and we’ve focused on just having the four screens for now.”

Big news for ScreachTV

ScreachTV

It’s been a busy last few months, but we were pleased to be able to announce this week that we’ve raised $2.5m to really push ScreachTV in the UK and beyond.

As reported in The Next Web, Sixteen:Nine and others, we’ve got funding from Northstar Ventures, Hotspur Capital Partners and other strategic investors to accelerate the rollout of ScreachTV across pubs and bars around the country. We’ll also be keeping an eye on other markets too.

A Screachy Christmas Story

It’s closing in on Christmas. You know what that means.

Tinsel. Presents. The same eight songs again and again. Festive drinks and nuclear hangovers. And, of course, that special moment when companies get all wistful and start reminiscing about all they’ve done in the last 12 months.

Are you sitting comfortably? Then we’ll begin.

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A day at AdMonsters Screens

It’s always good to try and do something a little different on a Monday morning, so we kicked off our week with a trip to London for the AdMonsters Screens conference.

The nice folk at AdMonsters invited us to put together a panel during their morning session. Screach founder Paul Rawlings joined Mike Hemmings of Amscreen and Rob Edwards of Bauer Media to discuss interesting ways to use screens to engage with consumers.

You are here: Why “Social, Local, Mobile” rocks

 

They call it “social, local, mobile” (or SoLoMo if they’re really trying to annoy you).

It’s an important concept that technology companies and brands should be thinking about, and if you’re not doing it, you’ll be left behind.

Hang on…

This sounds like high school all over again. And, y’know what, the world didn’t end because I didn’t wear skinny jeans or a pork pie hat when it was fashionable.

What’s in store for Screach?

Screach co-founders Paul Rawlings and Sam Morton

If you’ve already downloaded Screach, you’ll notice we’ve got an update out. It’s all leading up to a major revamp of the app in the next couple of months, but it’s an interesting indication of where we’re headed…

Over the last 18 months, Screach has evolved. We’ve had a name change (for those of you who remember us as Screenreach Interactive), we’ve added a New York office, and we’re a bigger team than when we first emerged from the Difference Engine startup accelerator in 2010.

What could ScreachTV do for your pub?

There are certain things you see in every pub, besides the drinking.

There’s a loud chat going on in the corner about whether the local football team has signed a donkey. There are huddles of people hunched over their smartphones. And there’s at least one person in the corner, back to the room, trying their luck on the quiz machine.

Instead of everyone doing these things individually, how about a way to let everyone do them socially?

How we created the Swiftcover.com Screach experience

Dave PottsOur Screach Experience Master, Dave Potts, gives you an insight into how the design and development guys created the Swiftcover.com Screach experience…

As Swiftcover.com’s Screach experience went live today, I wanted to give you a bit of a behind the scenes look into how we created this motion controlled, multiplayer game.

The whole idea was to create something really fun that could get everyone involved in a way that would be memorable to them. They concept was designed to be fun and laid-back and opened a new way for consumers to converse with Swiftcover.com in a manner that wasn’t one way like a lot of traditional advertising.

Swiftcover.com’s mantra is all about getting a quote in 60 seconds so we took this and adapted it to what we thought was an exciting way for the public to get together to enjoy what Swiftcover.com had to offer.

We came up with the idea of an American road trip – what could be more fun than that? Here are the initial sketches that we put together for the on-screen and in-app content…

SwiftCover.com sketchesOnce the designs were put in place, it was time to start building with our unique language, ScreachML. ScreachML is the language that allows our technology to interact from one platform to another. We had decided to really make a statement and try something new with the SwiftCover.com experience. We wanted to show what Screach was capable of and to also create a buzz around the site. We decided that the best way to do this was to make the game motion controlled.

We also used Screach’s multiplayer functionality. Creating a group or community feel is what a lot of the Screach experiences are about.  It makes the experience more memorable and stimulating for the user and both the motion control and multi-player aspects would help to achieve this. They are both great features for creating a real buzz around the site.

The SwiftCover.com experience

One of my favourite things about the SwiftCover experience is that you can customise the features too. Users were able to select the car colour and model that they wished to use which is a great way to give them some ownership and really personalise the experience to them.

If you want to learn more about how to make your own Screach experiences then you can find out more information, including  reference guides at Dev.Screach.com.  As Screach is an open platform, it’s really easy to start learning how to build your own experiences. We’d welcome any feedback about our Swiftcover.com experience. If you fancy trying to build your own experience then stay in touch too and let us know how you get on.