We’ve been listed as one of the UK’s Top 50 Mobile Innovators

ME top 50 Mobile InnovatorsWe’ve been listed in ME Mobile Entertainment’s Top 50 Mobile Innovators.

It’s great to be listed among some really exciting businesses and it’s also fantastic to see other Newcastle based innovators Palringo and MobiCart listed in the top 50.

Tim Green, executive editor of ME, said: “Britain has always been home to inventors and entrepreneurs. It’s been that way since the Industrial Revolution – which we invented too, of course.

“Today, as we enter the information revolution, that entrepreneural spirit is clearly found in the mobile space. It’s very gratifying to provide a showcase of the best of UK mobile, and I congratulate all those who made the 50.”

You can check out the full list here.

New to Screach: Instant Chat Experience

Our Experience Wizard, Michael Crosby, has been busy building a brand new experience for clients to take advantage of. Read about the features that your consumers could enjoy with ‘Screach Me’…

Tell us about the new Screach experience that you have created?

It’s called ‘Screach Me’ and it’s allows users to chat instantly. It’s evolved a lot from its initial concept because as we began building it, we started to realise that it had a lot more capabilities that we’d initially thought.

It lets you connect with people around you, be it in a social, leisure, or business capacity. All you have to do is enter the relevant code into your Screach app and then connect with Screach through Facebook when prompted. After that you’ll be given options as to who you’d like to pair up with, so if the experience was being used to assist with speed dating you’d select either male or female, or if it was being used at a conference perhaps you’d select ‘venture capitalist’ or someone relevant to that event.

Once you’ve tapped in who you would like to meet, Screach will begin to ‘pairing’ whereby it selects relevant people to connect you with. During this process, if you’re displaying the experience on a digital screen you’ll be able to watch everyone being paired up. Next you’ll be able to see the Facebook profile image of the person you’ve been paired with and you’ll be asked to select whether you would like to chat to this person. If you tap ‘yes’ then you’ll open a chat client within the app which allows you to chat in real time to the person you’ve connected with.

We’ll also be adding features so that you can save the other person’s details if you wish, such as a business card for example. You’ll also have the control to decide how long people get to chat before they are paired with a new person too.

What features does this experience have that we haven’t seen before?

The main thing is the chat client. There was a similar chat feature used in a past experience but it was a public chat whereby all chat comments made were shown publicly in a feed. The new chat however,  allows private conversations and the chance to chat with different people one after another. All discussions will also be shown in a similar way to how iPhone messages are displayed.

The chat all takes place in real time and it works really well. I’ve been testing it and chatting to some of our team in Romania and it worked perfectly. It’s a very exciting feature because it shows off more of Screach’s capabilities. All of our previous experiences have included interactions that were phone to screen, screen to phone but ‘Screach Me’ allows phone to phone interactions too.

Who is going to love this experience?

It’s perfect for big conferences as it is a really powerful tool for assisting with networking. It could also work really well as a speed dating tool, basically it’s great for any occasion where you want to want to help people connect.

We’ve already been chatting to some organisations that love it so it’s great that there is a buzz around it and people can see its huge potential.

You can take a look at the below images of ‘Screach Me’ to see how it all works…

Screach Me

This is how Screach Me will look on a digital screen as users wait to be paired...

Yes or No in Screach Me

You can see who you've been paired with and decide whether or no to chat to them...

The Screach Me chat box

Next up, you can enjoy the instant chat features!

Can Screach help your charitable organisation?

Robyn LingardHi, I’m Robyn and I’m Head of Operations at Screenreach. As well as being responsible for many different day-to-day tasks, one thing I’m really passionate about is making a company commitment to giving something back to the community – let me tell you more…

Ever since joining Screenreach last summer, one thing Paul, our CEO, and I have talked about is our hope of one day setting up the Screach Foundation. We were inspired by the Salesforce Foundation model, which works on the premise of investing 1% time, 1% product and 1% equity to support organisations that are working to make our world a better place. It really struck a chord – what a brilliantly simple approach to looking beyond our own bubble to try and make a difference to communities that need our help.

Now you may be asking how a start-up in their first year of business can afford to give to charity, and you’d be right on an equity front – we’re not yet in that position; but beyond money, one thing we can offer is our time and product. We’re enjoying rapid growth in the number of team members at Screenreach and a crucial part of that progress is developing a culture where everyone is keen to get involved – we are a team eager to get on board with fun, worthwhile projects that will help communities beyond the four walls of our office.

When it comes to our product, Screach is a powerful tool that can be used in many ways and we’re already in discussions with different charities and community projects about how they can utilise the platform to add a new dynamic to their campaigns and events. One of our objectives on this front is to develop a screach experience to offer on doohgood.com – this fantastic service seeks to coordinate the development and distribution of public service ads, to help raise funds and sustain awareness for the victims of disasters around the world. Content developers upload their media to the site, which is then selected by DOOH networks and included in their rotations across the globe – all at no cost, with the intention of stimulating public giving. Our CSO, David Weinfeld, has been involved with doohgood since its inception.

David told us: “DOOHGood is an amazing initiative supported by countless people and companies across our industry. It is a testament to DOOH how quickly and effectively we were able to create and distribute content to support Japanese tsunami relief.

The work of DOOHGood is expanding with the support of the DPAA and other organizations throughout the DOOH media sector. It’s an effort that continues to gain momentum through the collaborative work of many to use the power of DOOH to raise awareness for great causes.”

So now we’re starting to formalise our vision and build a plan, the next step is to find projects that could benefit from the power of our people! Do you know of any charities or community groups in the North East of England looking for a team of volunteers to help with a project? Do you have a campaign that would benefit from the integration of Screach? Our search is on and we’d love to hear from you! Get in touch – we want to make a difference.