How we created the Screach experience

Dave PottsOur Screach Experience Master, Dave Potts, gives you an insight into how the design and development guys created the Screach experience…

As’s Screach experience went live today, I wanted to give you a bit of a behind the scenes look into how we created this motion controlled, multiplayer game.

The whole idea was to create something really fun that could get everyone involved in a way that would be memorable to them. They concept was designed to be fun and laid-back and opened a new way for consumers to converse with in a manner that wasn’t one way like a lot of traditional advertising.’s mantra is all about getting a quote in 60 seconds so we took this and adapted it to what we thought was an exciting way for the public to get together to enjoy what had to offer.

We came up with the idea of an American road trip – what could be more fun than that? Here are the initial sketches that we put together for the on-screen and in-app content… sketchesOnce the designs were put in place, it was time to start building with our unique language, ScreachML. ScreachML is the language that allows our technology to interact from one platform to another. We had decided to really make a statement and try something new with the experience. We wanted to show what Screach was capable of and to also create a buzz around the site. We decided that the best way to do this was to make the game motion controlled.

We also used Screach’s multiplayer functionality. Creating a group or community feel is what a lot of the Screach experiences are about.  It makes the experience more memorable and stimulating for the user and both the motion control and multi-player aspects would help to achieve this. They are both great features for creating a real buzz around the site.

The experience

One of my favourite things about the SwiftCover experience is that you can customise the features too. Users were able to select the car colour and model that they wished to use which is a great way to give them some ownership and really personalise the experience to them.

If you want to learn more about how to make your own Screach experiences then you can find out more information, including  reference guides at  As Screach is an open platform, it’s really easy to start learning how to build your own experiences. We’d welcome any feedback about our experience. If you fancy trying to build your own experience then stay in touch too and let us know how you get on.

Can Screach help your charitable organisation?

Robyn LingardHi, I’m Robyn and I’m Head of Operations at Screenreach. As well as being responsible for many different day-to-day tasks, one thing I’m really passionate about is making a company commitment to giving something back to the community – let me tell you more…

Ever since joining Screenreach last summer, one thing Paul, our CEO, and I have talked about is our hope of one day setting up the Screach Foundation. We were inspired by the Salesforce Foundation model, which works on the premise of investing 1% time, 1% product and 1% equity to support organisations that are working to make our world a better place. It really struck a chord – what a brilliantly simple approach to looking beyond our own bubble to try and make a difference to communities that need our help.

Now you may be asking how a start-up in their first year of business can afford to give to charity, and you’d be right on an equity front – we’re not yet in that position; but beyond money, one thing we can offer is our time and product. We’re enjoying rapid growth in the number of team members at Screenreach and a crucial part of that progress is developing a culture where everyone is keen to get involved – we are a team eager to get on board with fun, worthwhile projects that will help communities beyond the four walls of our office.

When it comes to our product, Screach is a powerful tool that can be used in many ways and we’re already in discussions with different charities and community projects about how they can utilise the platform to add a new dynamic to their campaigns and events. One of our objectives on this front is to develop a screach experience to offer on – this fantastic service seeks to coordinate the development and distribution of public service ads, to help raise funds and sustain awareness for the victims of disasters around the world. Content developers upload their media to the site, which is then selected by DOOH networks and included in their rotations across the globe – all at no cost, with the intention of stimulating public giving. Our CSO, David Weinfeld, has been involved with doohgood since its inception.

David told us: “DOOHGood is an amazing initiative supported by countless people and companies across our industry. It is a testament to DOOH how quickly and effectively we were able to create and distribute content to support Japanese tsunami relief.

The work of DOOHGood is expanding with the support of the DPAA and other organizations throughout the DOOH media sector. It’s an effort that continues to gain momentum through the collaborative work of many to use the power of DOOH to raise awareness for great causes.”

So now we’re starting to formalise our vision and build a plan, the next step is to find projects that could benefit from the power of our people! Do you know of any charities or community groups in the North East of England looking for a team of volunteers to help with a project? Do you have a campaign that would benefit from the integration of Screach? Our search is on and we’d love to hear from you! Get in touch – we want to make a difference.