Our ScreachTV sales team has expanded significantly in recent months and so we thought we’d check in and see how they’re all doing. Martin, Clair, Simone and Jo are based across the north of the UK, visiting sites from Durham to Carlisle, Liverpool to Oldham, Harrogate to Rotherham and Chesterfield to Leicester to name but a few – if there’s a pub to visit, these guys are on it! Life on the road is a busy way to spend the days, so we wanted to see how they all cope with the perpetual pub crawl…
What types of venues do you visit on your travels?
Martin: Pubs, clubs, Student Unions and those generally within the leisure industry.
Clair: Exactly – nightclubs and hotels too, though I’ve also visited hospitals, car dealerships and tyre companies!
So a real variety of places! What are the major benefits of ScreachTV for the venue owners you meet?
Martin: It’s about making their TV screens relevant and interactive, driving customers back into their venue time and time again.
Simone: Absolutely – many customers I speak to love the opportunity for advertising and the ability to generate extra revenue, as well as being able to interact with the customer.
Clair: The advertising can create real community spirit and helps to bring venues into the 21st century. The real-time social media experiences using Facebook, Twitter and Instagram, also help people to understand more about what’s going on in their local and are entertaining to all different age groups.
What are the key challenges of your role?
Simone: The licensed trade is a really interesting industry to work in – it’s about presenting the complementary balance between traditional practices and the real accessibility of something as modern as ScreachTV.
Jo: That’s it – we demo the product live on site and, whilst that can have its challenges, it’s a brilliant product to present; it’s so visual and our customers can immediately see the value in what we’re offering.
What are your favourite features of ScreachTV to showcase to venue owners?
Martin: I love the flexibility to select different channels for different times of week – venues can always ensure their screens are fresh and showing new content.
Jo: The Fail Army video feeds are great and always go down well in venues! The interactive experiences are fantastic too – they give venues the chance to offer their customers something really different.
Simone: Definitely – I always find people love the Quiz and On Screen Messages experiences.
Lots to enjoy then when you’re out meeting so many new venues! So finally, what are your top tips for surviving a perpetual pub crawl?
Jo: Comfortable shoes!
Clair: Well, on my off duty pub crawls! Jaeger bombs, glass of water with every drink, don’t fall over and give yourself a curfew!
Martin: Agreed – a pint of water before you go out and before you go to bed is key!
Simone: Never drink Sambuca and always remember your milk thistle before and after nights out!