Supporting venues from ScreachHQ

As our roll-out of ScreachTV continues to gather pace, our Support team play an ever increasingly critical role in ensuring venues are happy and able to make the most of our platform. Steven O’Neil manages support from ScreachHQ – we caught up with him to find out more about his endeavours…

ScreachTV venues

Hi Steven! Tell us more about your role at Screach

I’m responsible for supporting all of our venues, making sure they have great content that appeals to their customers – I’m here to advise them on how they can make the most out of ScreachTV and really benefit from the fantastic features it offers. This involves lots of calls to make sure we regularly keep in touch with all of our sites, and I also produce the newsletter that is sent out every two weeks to share the latest updates on ScreachTV. I manage the ScreachTV Facebook page and that’s proving to be another great way for our venues to follow the latest announcements. I’m also on hand to offer training on how to navigate the on-screen content and how to use the ScreachTV web portal, so whether it’s a simple question or a more intricate guide to creating content, I’m here to help! I get lots of content requests from venues and so spend a significant proportion of my days creating new advertisements as well.

Your days must be incredibly busy! What do you enjoy the most about your role?

I really enjoy the variety of my job – whilst it can be very demanding, it’s brilliant to work with so many different people and apply myself to such a range of tasks. I particularly love the marketing aspect of my role and the opportunity I have to be creative – using Photoshop to design the adverts is a lot of fun and I am learning new skills and tricks from our Design team every day!

Advert creations

You mention working with a variety of people – who does that include?

My focus is understandably on working closely with all of our venues and maintaining regular contact with each one – that alone includes a real diversity of people! Having such a frontline role means that I truly get to work across all areas of the business too – from liaising with the Sales and Installation teams on the introduction of new sites, to working closely with our field Support team as they visit venues for regular updates in person. My relationship with the Design and Development teams is also fundamental, with testing of new features before they’re launched and also sharing feedback from our customers to shape how the product evolves. My CRM systems are invaluable to keeping on top of everything!

What kind of feedback on ScreachTV have you received from venues so far?

It’s been incredibly positive – venues love the flexibility of the system and enjoy so much value from being able to personalise their playlists. The advertising opportunities are a real favourite and there is a lot of excitement about the new Screach app functionality and the prospect of learning more about the demographics of their customers. The product and our processes have evolved significantly over the last nine months and venues really appreciate having a dedicated support service on hand to help at all times.

Have venues helped to influence any of the product development?

Definitely – we always seek feedback from our venues so that we can look to adapt the product to suit the reality of how ScreachTV is used; whilst there is focus on designing a cutting edge platform, we also need to be acutely aware of how the product is used in everyday life. Our train time experience emerged from one such request – the Sportsman Hotel in Eaglescliffe has a prime situation near the station and suggested that being able to keep their customers updated on train schedules would be helpful; we explored the idea and found that it would be a great offering for many of our other venues too, so we progressed into development and now have a live experience that gives our customers extremely relevant, real-time content for their screens.

Train Times

What is your top tip for venues using ScreachTV?

First and foremost, keep it on! Realise its potential, keep playlists fresh and use as much content as possible. ScreachTV can add such value and it’s always going to continue evolving, with new features constantly in the pipeline.

Rambo has joined the team – most certainly not our “worst nightmare”

Wayne Rambo Groves is our ScreachTV Content Producer – working alongside our brilliant Design and Support teams, he makes sure the content across our network stays fresh and entertaining. Not a mean feat when we have over 15 million plays of content chalked up across our venues!

DJ

With so many new sites joining ScreachTV by the day, we recognised the need for a dedicated producer to focus on finding new and interesting content – with a background in magazine publishing, Wayne has proved to be a perfect fit. His current project outside of Screach is NE Online Magazine, shining a spotlight on local people, places and events. He also DJs at venues across the north east and has worked with icons such as Judge Jules, Alistair Whitehead and Phats & Small. And when he’s not writing or mixing, he can generally be found MCing at MMA fight nights. Being such a socialite, Wayne knows a lot of people – something that has really helped him in his new role at Screach – the more people to share content with and source content from, the better!

MMA MC

When it comes to content for the ScreachTV playlists and channels, Wayne is always on the lookout for new videos, whether they be epic fails, awesome stunts or daft animals – cheap laughs are surprisingly effective! The past few weeks have all been about sourcing content to complement the launch of the new football season, with fresh media pulled together for every individual Premiership team, allowing venues to choose specific content that is directly relevant to their customers. From goals to gaffs to general footballing genius, the content has already received a great reaction from landlords and customers alike. There are oodles of ideas in the pipeline too, designed to work around upcoming events and festivities.

Wayne is relishing his new role and still “waiting for someone to tell me off for watching videos all day!” The variety and creativity of the job is something he really enjoys and whilst the technology behind the platform is pretty overwhelming, Wayne is concentrating on putting himself in the mindset of venues’ customers to pick the right content that people will love.

Superman

So, the final burning question I’m sure you all have is “is his name really Rambo?” Happily, the answer is yes! Wayne has always been a keen campaigner for charity – to name just a few of his mad crusades, he’s spent a week dressed as Superman to raise money for the children’s charity ‘Variety’, he regularly organises a whole host of fundraising Race Nights and Quizzes at local venues for Cain’s Dream to Walk, and – spectacularly – he changed his name by deed poll to ‘Rambo’, all for a good cause! So there you have it – our Screach philanthropist bringing new content to a venue near you! If you have cool content you’d like to publish on the ScreachTV network, get in touch with Wayne at wayne.groves@screach.com.

officially Rambo

Pub crawling the UK

Our ScreachTV sales team has expanded significantly in recent months and so we thought we’d check in and see how they’re all doing. Martin, Clair, Simone and Jo are based across the north of the UK, visiting sites from Durham to Carlisle, Liverpool to Oldham, Harrogate to Rotherham and Chesterfield to Leicester to name but a few – if there’s a pub to visit, these guys are on it! Life on the road is a busy way to spend the days, so we wanted to see how they all cope with the perpetual pub crawl…

ScreachTV Sales Team

What types of venues do you visit on your travels?

Martin: Pubs, clubs, Student Unions and those generally within the leisure industry.

Clair: Exactly – nightclubs and hotels too, though I’ve also visited hospitals, car dealerships and tyre companies!

So a real variety of places! What are the major benefits of ScreachTV for the venue owners you meet?

Martin: It’s about making their TV screens relevant and interactive, driving customers back into their venue time and time again.

Simone: Absolutely – many customers I speak to love the opportunity for advertising and the ability to generate extra revenue, as well as being able to interact with the customer.

Clair: The advertising can create real community spirit and helps to bring venues into the 21st century. The real-time social media experiences using Facebook, Twitter and Instagram, also help people to understand more about what’s going on in their local and are entertaining to all different age groups.

Jo and Clair

What are the key challenges of your role?

Simone: The licensed trade is a really interesting industry to work in – it’s about presenting the complementary balance between traditional practices and the real accessibility of something as modern as ScreachTV.

Jo: That’s it – we demo the product live on site and, whilst that can have its challenges, it’s a brilliant product to present; it’s so visual and our customers can immediately see the value in what we’re offering.

What are your favourite features of ScreachTV to showcase to venue owners?

Martin: I love the flexibility to select different channels for different times of week – venues can always ensure their screens are fresh and showing new content.

Jo: The Fail Army video feeds are great and always go down well in venues! The interactive experiences are fantastic too – they give venues the chance to offer their customers something really different.

Simone: Definitely – I always find people love the Quiz and On Screen Messages experiences.

Martin

Lots to enjoy then when you’re out meeting so many new venues! So finally, what are your top tips for surviving a perpetual pub crawl?

Jo: Comfortable shoes!

Clair: Well, on my off duty pub crawls! Jaeger bombs, glass of water with every drink, don’t fall over and give yourself a curfew!

Martin: Agreed – a pint of water before you go out and before you go to bed is key!

Simone: Never drink Sambuca and always remember your milk thistle before and after nights out!

ScreachOnTour