Our Fans’ Man of the Match went out with a bang to celebrate the end of the 2010/2011 football season.
We’ve been running Fans’ Man of the Match since March this year, enabling fans to vote for their man of the match at Newcastle United games, for the first time ever. For the last game of the season, we took MotM to one of Newcastle’s most popular football pubs, Sam Jacks.
The experience went down fantastically at Sam Jacks and we had almost 3,000 people interact with the digital screens throughout the bar and vote for their favourite player. Previously we’d only run Fans’ Man of the Match within St James’ Football Stadium. It was an exciting end to the season that opened the experience up to fans outside of the stadium as well as those within.
Sam Jacks did a fantastic job of promoting the Fans’ Man of the Match. Screach was displayed on screens throughout the bar and all of the staff were proudly wearing our Screach t-shirts.
Every person that interacted could watch the man of the match votes update in real time and were rewarded with a voucher giving them a huge discount on becoming a club member.
Football fans are crazy about their sport, of course they want to vote for their man of the match, they want to be able to interact and give their opinion on every aspect of the game. Giving fans something more to enhance their experience is becoming the expected. Many fans dedicate a lot of time and money to their love for the game and want to be able to enjoy the new and innovative extras that technology can offer them.
Last week, Manchester City announced that it is introducing a new digital membership scheme for season ticket holders which includes augmented reality content and the ability to collect points to bid on “money can’t buy experiences” on the club’s auction site. Manchester City have recognised that in this digital age, they need to be offering their fans something more.
The successful take up of the Fans’ Man of the Match and launch of Man City’s new campaign goes to show that clubs now need to step up to the mark and offer their loyal supporters more content and content that is both interactive and engaging. Football supporters love their teams, they want more information, exclusive news, discounts, and the ability to interact with the club that they love so much.
The Screach Fans’ Man of the Match allows them to do exactly that. They can view the line-up, vote for their favourite players and be rewarded for doing so. We’re looking forward to taking Fans’ Man of the Match into the 2011/2012 season.